Educational Session

In this session, you will learn about the innovative data programs conducted by ATA’s economics department, including information on what data is collected and reported, how to participate and participation benefits, and potential use cases. These programs include monthly, quarterly, and annual survey-based metrics that provide motor carriers and suppliers with rich and varied data that cannot be found elsewhere. You will also learn about multiple reports published by the economics department each week and are available for free to all ATA members.

In the not-too-distant future, goods will be hauled safely 24/7/365 on driverless trucks. Trucking is the backbone of the American economy, but our supply chains are fragile and the number of people who want to drive trucks has not kept up with the demand to move goods. Trucking, as it stands today, is also dangerous – there Spare now half a million crashes involving trucks resulting in nearly 6,000 deaths every year. Simply put, driverless technology can’t come soon enough. Join us for a conversation about how to safely and responsibly deploy driverless trucks.

Our roads and job sites are dangerous. There were more than 8,500 traffic fatalities in the first three months of this year, according to NHTSA. The arrival of AI-powered cameras is helping put an end to this epidemic of distracted driving, preventable accidents, and lives lost. And computer vision capabilities are rapidly expanding. Are you taking advantage of AI? Learn how to leverage this life-saving technology to reduce risk, boost your bottom line, and help your team get home safely.

Commercial carriers are burdened with over $5 billion in annual toll payments to 85 operators across more than 300 toll facilities nationwide. As the tolling industry evolves and expands, the complexity and costs of managing tolls are set to escalate. This panel will dive into the pressing challenges fleets encounter, from staying on top of toll payments and handling violations to managing soaring toll costs.

A new industry study has found that even a small increase in a driver’s on-road performance significantly decreases the risk of a collision or other critical event. This session will focus on how real-time coaching systems, driver scorecards and dash cam videos promote eco-driving techniques that result in greater fuel efficiency and safety.

Years of relentless pursuit of technology to develop advanced driver assistance systems in commercial vehicles have led to countless lives saved on American roads. Yet, trucking insurance is largely still underwritten based on static, historical data like Motor Vehicle Records and safe drivers pay similar premiums as drivers exhibiting risky behavior. 

In the evolving landscape of logistics, visibility into trailer operations has become a critical factor for operational efficiency. This session explores the progression of trailer visibility solutions, from basic load/empty status to advanced sensors measuring loading efficiency or detecting theft. We'll discuss how these technological advancements are revolutionizing cargo loading operations and driving operational excellence.

Weather can wreak havoc on your operations. Adverse weather can take up to 5% of total truck driving hours, translating to roughly 32 billion in lost vehicle hours and billions of dollars in added costs, according to the U.S. Department of Transportation.

The past year has been one of the most difficult on record for the trucking industry. How did the industry’s best employers tackle that challenge? What are they doing to keep drivers engaged, motivated, and productive through tough times? 
 
This session will review the best practices and innovative approaches uncovered in the 2024 edition of Best Fleets to Drive For®  and hear from winning fleets about how they’re positioning themselves for success through good times and bad. 
 

Gain insight into how renewable natural gas (RNG) can optimize your fleet to reduce harmful emissions without disrupting business operations.