Which way will swing voters swing in 2024? Each month, the Engagious/Sago/Axios Swing Voter Project conducts online focus groups with Trump-to-Biden voters in the most competitive 2020 swing states. As the presidential election season heats up, Rich Thau—who created the project and moderates the groups—will share key findings and insights from his most recent research.


  • ATA Trucking Association Executives Council President’s (TAEC) Leadership Award
  • William “John” Lex Trucking Cares Foundation Achievement Award



Rich Thau
Rich Thau
President, Engagious, Inc.

Rich Thau is the founder and president of Engagious, Inc. His company is the industry leader in scientifically testing and refining the effectiveness of issue-advocacy messages, moment-to-moment.