Hear from a panel of industry experts as they discuss the concept of Total Value Realization, which is built on the importance of establishing safety programs across organizations, the process of establishing trust among employees, and the organizational improvements that can occur.  

In this panel, you will learn about: 

  • The concept of Total Value Realization 
  • The role of leadership to establish safety programs 
  • Investing in safety throughout the entire organization 
  • The process of building employee trust 
  • How a culture of safety and trust can lead to positive changes


Jeff Martin
Jeff Martin
VP of Global Sales Strategy, Lytx

Jeff Martin joined the Lytx team in August 2022 as an executive specializing in the
transportation, distribution, and field services sectors. Jeff has decades of
operational experience in architecting, directing, and continuously improving safety

Dan Murray
Dan Murray
Senior Vice President, American Transportation Research Institute (ATRI)

Daniel Murray has more than 26 years of experience in a broad range of transportation fields including trucking research and economics, transportation safety technologies and autonomous vehicles. 

Richard Frazer
Richard Frazer
Professional Truck Driver, Walmart Transportation & America’s Road Team Captain

Richard Frazer has been a professional truck driver for 30 years and has accumulated 2.7 million accident-free miles. He is a professional driver with Walmart Transportation.

Jeff McKinney
Jeff Mckinney
Vice President of Safety, Jetco and The GTI Group

Jeff McKinney, CDS, has been vice president of safety at Jetco for more than 15 years and for The GTI Group since it acquired Jetco in 2019.