MCE Experience Area

The MCE Attendee Experience Area highlights new and important association programs and brings together important elements of convenience for you to ensure a successful conference. Visit the dedicated area located in Exhibit Hall A at the Music City Center for all your event needs.

Schedule
The attendee experience area will be open during the following days and times:

  • Saturday, October 12 – 9:00 a.m. – 6:00 p.m. 
  • Sunday, October 13 – 7:00 a.m. – 6:00 p.m. 
  • Monday, October 14 – 7:00 a.m. – 6:00 p.m. 
  • Tuesday, October 15 – 7:00 a.m. – 4:30 p.m.

HUB
Sponsored by TrueNorth Companies and Netradyne

The MCE HUB will provide complimentary beverages throughout the conference days to allow you the opportunity to collaborate with colleagues, recharge your devices and enjoy a beverage. 

Registration
Sponsored by Motive

  • Saturday, October 12 – 9:00 a.m. – 6:00 p.m.
  • Sunday, October 13 – 7:00 a.m. – 6:00 p.m.
  • Monday, October 14 – 7:00 a.m. – 6:00 p.m.
  • Tuesday, October 15 – 7:00 a.m. – 4:30 p.m.

Attendees can also purchase additional lunch and closing party tickets during these times. 

MCE Registration

I Heart Trucks Photo Op
Sponsored by Trimble

Snag a picture at everyone’s favorite photo-op! Remember to post on social media using the hashtag #ATAmce24

Headshot Lounge
Sponsored by Motive

  • Sunday, October 13 – 8:00 a.m. – 4:00 p.m.
  • Monday, October 14 – 8:00 a.m. – 4:00 p.m.
  • Tuesday, October 15 – 8:00 a.m. – 4:00 p.m.

Stop by the headshot lounge at MCE and our professional photographer will take headshots of you and your team, with an immediate proof sent to your email.

MCE Dog & Puppy Lounge
Sponsored by Motive

Featuring adorable dogs and pups, enjoy the opportunity to take a break and relieve stress with some four-legged friends. The lounge will also give you some insights into fostering, adopting, and training dogs.

MCE Puppy Lounge


MCE Football Watch & Game Lounge (NEW!)

Don’t miss your favorite team’s game! New this year, ATA will have a Football Watch and Game Playing Lounge so you can stop by to watch the big game or take a break and play some pool, shuffleboard, or one of our other hands-on activities.

Truckers Against Trafficking

Freedom Drivers Project (FDP) is a mobile exhibit that is a premiere tool in educating members of the trucking industry about the realities of domestic sex trafficking. The FDP provides many with their first glimpse into human trafficking, simple action steps anyone can take immediately walking out of it, and how the trucking industry is driving change to combat this horrific crime. Stop by the trailer to learn more.

Truckers Against Trafficking