MCE 2020

OCT. 19-23 & 26-28

Register Now    Registered Attendees


Attendee Access – MCE Conference Community Platform

MCE Virtual is using one main platform, the MCE Conference Community Platform. To access, please click the Conference Community Platform button below and you will be directed to the ATA Login page. Log in by entering the same ATA username and password used to register for MCE Virtual.

Contact with any login or registration issues.

Access to MCE Events, to include ALL Policy, Educational & General Sessions, the Exhibit Hall, Executive Meeting, and Board of Directors Meeting.

  • •    Access these sessions directly from the Conference Community Platform. Click on the “Sessions” tab and select the virtual session you would like to join. 
  • •    Enhance your attendee profile within the platform and be sure to select your preferred time zone. Important: To ensure session times automatically appear in your time zone, update your profile and select “Choose Time Zone”.
  • •    Click on the “Exhibit Hall” tab to visit your favorite exhibitors and view the latest technology available to improve your business. 
  • •    PANELISTS: Must use the link provided on your Session Calendar Invitation to access their session. 




The American Trucking Associations (ATA) Management Conference & Exhibition (MCE) will now be held as a virtual event. While we were looking forward to meeting in-person, this online event will still provide a stellar program including exciting product launches, in-depth content and thought-provoking discussions and insights you can’t get anywhere else. MCE is known for bringing together more trucking leaders than any other industry event. Join us to engage in policy discussions, learn the latest in educational sessions and general sessions, and make your voice heard to influence the direction of our industry. Watch the video for an overview of the event and check out the schedule below to learn more about our planned speakers and topics. 




What attendees say

Schedule of Events


Times listed in the schedule are U.S. Eastern Daylight Time Zone

Government Freight Conference Board of Directors

Sponsored by ACT 1

Guest Speakers: 
Harold “Buzz” Bailey, Federal Contracts Attorney, Bailey FedK Consulting
Prasad Sharma, Partner, Scopelitis, Garvin, Light, Hanson & Feary, P.C.

Educational Session A: Employing Effective Driver Engagement Strategies to Improve Safety & Driver Retention

Sponsored by Idelic


Hayden Cardiff, Founder & CEO, Idelic, Inc. 
Ronnie Holland, Director of Safety, TCW, Inc. 
Gregg Troian, President, PGT Trucking, Inc.  

One of the most common beliefs today is that high driver turnover is inevitable in the trucking industry, but this idea is a huge misconception. There are effective driver engagement strategies any fleet can implement today to make a difference with their drivers. Through pre-hire, onboarding, safety culture, and full driver lifecycle, there are small changes to how you are engaging with your drivers that will help improve your driver retention and make safety a top priority. 

In this session, you will learn: 

  • Various ways to engage your drivers to improve retention 
  • Other effective strategies that will help reduce your driver turnover 
  • How to use your technology to better engage, understand, & retain your drivers

Highway Policy Committee

Guest Speaker: Dr. Patricia G. Hendren, PhD., Executive Director, The Eastern Transportation Coalition

Tax Policy Committee

Guest Speakers:             
Marc Goldwein, Senior Vice President & Senior Policy Director, Committee for a Responsible Federal Budget
Erica York, Economist, Center for Federal Tax Policy at Tax Foundation

Small Carrier Committee

Open to all carriers with less than $27.5 million in revenue

Sponsored by US Bank

Hazardous Materials Policy Committee

Guest Speaker: William Quade, Deputy Associate Administrator for Hazardous Materials Policy and Programs, Pipeline and Hazardous Materials Safety Administration (PHMSA)

Safety Policy Committee

Sponsored by PrePass Safety Alliance

Guest Speakers:
Dennis Dellinger, President, Cargo Transporters, Inc.
Scott George, CEO, TCW Inc.

Legislative Update

Regulatory Update:
-COVID-19 Regulatory Waivers
-Hours of Service
-Drug and Alcohol Clearinghouse
-Younger Driver Pilot Programs

FMCSA Tech-Celerate Now Program Update

Discussion--Hair Testing Guidelines

Educational Session C: Finding Affordable Insurance in a Hard Market


Ryan Erickson, Executive Vice President, McGriff 
Jim Millar, Vice President, Transportation Group, Cottingham & Butler   
Jeffrey Toole, Partner, Scopelitis, Garvin, Light, Hanson & Feary, P.C.    

As insurance costs continue to skyrocket, what can be done to prevent premiums from taking over your bottom line? This session will offer a sneak peek of the in-depth guide, “Finding Affordable Insurance for a Trucking Business in the Hard Insurance Market.” The full guide, which will be released at NAFC’s Conference on November 18th, offers concrete steps that motor carrier professionals can take to achieve the best renewal outcomes or alternative coverage options, such as getting safety and loss documentation organized well in advance of renewal, developing a risk retention strategy and creating the best possible case to present to underwriters.

Educational Session D: Leading the Charge with E-Mobility

Sponsored by Freightliner

Nathan Hill, Head of Charging Infrastructure, Daimler Trucks North America
Jim O’Leary, VP Fleet Services, NFI
Jed Proctor, Manager of Customer Consulting, eMobility, Daimler Trucks North America
Paul Rosa, Sr. VP Procurement & Fleet Planning, Penske
Craig Sieber, Manager New Products, Penske
Alex Voets, Sales and Marketing Manager, eMobility, Daimler Trucks North America
Moderator: Ross Froat, Director of Technology & Engineering Policy, ATA

Despite the many unexpected challenges that 2020 has brought to every industry, progress towards electrification continues in the trucking industry. Taking this progress into account, medium- and heavy-duty fleet electrification remains to be of focus for the next stage of equipment evolution. Join this session and connect with key stakeholders through their e-mobility planning and experience for the next electric truck.   

Educational Session E: Blueprint to the Future: Connected and Integrated Technologies

Sponsored by International Truck

Reynolds Boyd, Director, Customer Uptime, Southland Transportation Group 
Brian Mulshine, Director, Aftermarket Customer Experience, Navistar International Corporation  
Chintan Sopariwala, Vice President, Aftersales Operations & Connected Vehicle, Navistar International Corporation
Scott Sutarik, Vice President, Commercial Vehicle Solutions, Geotab 
Moderator: Ross Froat, Director, Engineering & Information Technology, ATA


Connected intelligent businesses succeed, and the trucking industry improves every year through this logic. As truck manufacturers continue to leverage onboard vehicle data and off-board IoT services, the future of connected and integrated technologies is significant to fleets. Join this session for fleet, dealer, and manufacturer perspectives on architecting integrations between factory-installed telematics, service communications, fleet management solutions and more into one seamless workflow designed to maximize uptime and simplify fleet management operations.

Educational Session F: Planning, Building, And Bracing For COVID-19’s Continuing Impact On HR Issues In The Trucking Industry

Guest Speaker: Katharine Weber, Principal, Jackson Lewis P.C.

Join us for a look at the continuing challenges trucking companies face as they plan and build processes and procedures to minimize the risk of spread of COVID-19 in their employee and customer communities.  In this session we’ll show you how to operationalize your obligation to provide a safe workplace in light of the patchwork of federal and state laws, orders and agency guidance. We’ll also talk about how to tackle the most current HR COVID-19 challenges trucking companies are facing.

Supply Chain Security Policy Committee

The ATA Supply Chain Security Policy Committee will discuss immigration policy issues heading into 2021 and the possibilities for comprehensive immigration reform.  The committee will host a discussion on how trucking and the supply chain could be affected by this key policy issue.

Guest Speaker:
 Jose Gomez-Urquiza, CEO, Visa Solutions


Educational Session G: Accelerating the Future of Logistics Through Open Innovation

Sponsored by Uber Freight

Scott Auslund, Chief Executive Officer, Gulf Relay
Jack Kennedy, Chief Executive Officer, Platform Science
Cameron Ramsdell, President, Variant
Lior Ron, Chief Executive Officer, Uber Freight

With so much complexity and fragmentation emerging in logistics systems, companies are starting to adopt a more open approach to innovation to produce better (and faster) outcomes. Lior Ron – CEO of Uber Freight, and former head of Google Maps – will lead this educational session on how a new level of openness between carriers, brokers, hardware and software providers is accelerating the speed of innovation in logistics. Join him and several leaders in the trucking industry who will share their insights on active collaboration, and their outlook on what is to come. 

Educational Session H: Improving Performance and Safety through Targeted Driver Coaching

Sponsored by Omnitracs

Steve Fields, America’s Road Team Captain, Professional Truck Driver with YRC Freight 
Lisa Gonnerman, Vice President, Safety & Security, Transport America
Paul Ruiz, Manager, Safety Policy, ATA 
Moderator: Mike Ahart, Vice President, Regulatory Affairs, Omnitracs

Join industry experts for a panel discussion on driver coaching and best practice techniques. Panel members will discuss the use of safety technologies, such as camera monitoring systems and the use of electronic logging devices to improve driver safety. Hear from safety professionals and a professional driver as they discuss the different viewpoints surrounding driver coaching. Panelists will also discuss the importance of diverse industry feedback through the regulatory process. 

Educational Session I: FMCSA Update

Sponsored by Netradyne

Special Guest Speaker: Wiley Deck, Deputy Administrator, FMCSA

Join FMCSA Deputy Administrator Wiley Deck for an informative session on the latest regulatory matters taking place at FMCSA. Deputy Administrator Deck will provide an update on latest rulemakings, including, Hours-of-Service, Drug and Alcohol Testing, Entry Level Driver Training, CSA, and much more. Attendees will have the opportunity to participate in the Q&A session at the end.



General Session: ATA President & CEO Address

Sponsored by ACT 1

Highlights of ATA Image Programs

The Honorable Elaine L. Chao, United States Secretary of Transportation

ATA President & CEO, Chris Spear 

Trucking Association Executives Council (TAEC) Service Awards

General Session: Diversity in the Workplace

Sponsored by DriverReach

ACT 1 Presentation

LEAD ATA Recognition 

Diversity in the Workplace Panel Discussion

Cari Baylor, President, Baylor Trucking
John Esparza, President & CEO, Texas Trucking Association
Alphonso Lewis, America’s Road Team Captain, Professional Truck Driver with YRC Freight
James Reed, President & Chief Executive Officer, USA Truck
John Stomps, President & Chief Executive Officer, Total Transportation MS

With the trucking industry facing short and long term challenges with regards to filling open positions and replacing retiring workers, the Diversity in the Workplace session will include important perspectives from member CEOs, state executives and employees.  They will discuss ways to attract, recruit and retain a diverse workforce, not only in our driver/technician community, but in the ranks of industry management/leadership as well.  

Educational Session: EPA vs CARB Regulations: What does this Mean for a Fleet in 2022 and Beyond

Sponsored by ACT 1

Melina Kennedy, Vice President, Product Compliance & Regulatory Affairs, Cummins 
Steve Slesinski, Director, Global Product Management, Dana Inc.
Doug Powell, Director of Fleet Management, Kenworth
Dave Williams, Senior Vice President Equipment & Government Relations, Knight-Swift Transportation

Moderator: Rence Oliphant, Vice President Global Sales, Hendrickson

California recently approved a sweeping regulation mandating truck manufacturers sell a rising number of zero-emission trucks starting in 2024 with the goal of every new truck sold in the state being zero-emission by 2045. CARB also just adopted an ultra-low NOx emissions rule for trucks that will take effect in 2024 and will be finalizing new requirements for zero-emission truck purchases, refrigerated trailer electric stand-by, and a statewide truck inspection and maintenance program. In addition, new mandated extended warranty requirements are coming into play in California beginning in 2022. As the world’s fifth largest economy, California’s regulatory agenda often creates a precedent and template for other states to follow. In this session, we will take a deep dive into CARB’s impact on interstate commerce and why fleets nationwide need to pay particular attention to the policies coming out of Sacramento.

General Session: Bridging Division, Putting America Ahead of Politics

Sponsored by PrePass Safety Alliance

2019 Safety Director of the Year

TAEC President’s Award

Special Guest Speakers:
The Honorable Norman Mineta, Former U.S. Secretary of Transportation
The Honorable Alan Simpson, Former U.S. Senator (WY-R) 
Moderator: Chris Spear, ATA President & CEO



General Session: Big Reveal 2020

Sponsored by Freightliner

Big Reveal 2020: ATRI's Top 10 


  • Eric Fuller, President & CEO, U.S. Xpress
  • Rebecca Brewster, President and Chief Operating Officer, American Transportation Research Institute (ATRI)
  • Bob Costello, Chief Economist & Senior Vice President of International Trade Policy & Cross-Border Operations, ATA
  • America’s Road Team Captain Danny Smith, Professional Truck Driver with Big G Express


General Session: COVID-19: Navigating the Challenges and Emerging Stronger 

Sponsored by TrueNorth Companies

Transport Topic’s Trucking's Frontline Heros Award
Sponsored by TrueNorth Companies

COVID-19: Navigating the Challenges and Emerging Stronger 
Sherri Garner Brumbaugh, President and CEO, Garner Transportation
TJ England, Chief Legal Officer, C.R. England, Inc
John McKown, Professional Road Team Captain, Professional Driver with UPS Freight
Joseph Metzger, Senior Vice President of Transportation, Walmart Transportation Inc. 
Moderator: Dan Horvath, Vice President of Safety Policy & Regulatory Affairs, ATA

COVID-19 has impacted every segment of the trucking industry and has led to long-term impacts that will remain for some time. This general session will feature professionals from the trucking industry as they discuss the impacts of COVID-19 on their operations. Hear from a broad perspective of leaders, including a professional driver, as they discuss these impacts and the how they adapted during the onset of the pandemic. Panelists will discuss these impacts both during the pandemic and the potential implications in a post-pandemic world. 



Educational Session: Digital Best Practices for Tire Life Cycle Management

Sponsored by ACT 1

Brian Cunningham, Vice President, Fleet Solutions, Bridgestone Commercial Solutions, Bridgestone Americas, Inc.
Shaun Hartoog, Advanced Customer Consulting, Digital Solutions Specialist, Dana Incorporated
Micah Tindor, Connect Fleet Product Manager, Goodyear Tire and Rubber Company
Donna Murphy, Initiative Lead, Connected Pressure (BVCM), Services and Solutions Business Line (SES), Michelin North America, Inc.
Moderator: Robert Braswell, Executive Director, Technology & Maintenance Council (TMC), ATA

What people, process and technology improvements are necessary to implement a consistent and effective tire management program? Learn from industry experts on how to define and execute a digital tire life cycle management program. Hear how to leverage best practices of process improvement and use digital tools and technology to capture valuable data inputs that return improved organizational efficiency. This discussion will explore the tangible steps needed to accelerate the time to value of digital solutions, focusing on inspection level process improvement and the long-term tire management program performance.

ATA Board of Directors Meeting

Sponsored by International Truck

Roll Call of the States

Board of Directors Meeting

Unveiling of Chairman's Portrait, Sponsored by Double Coin Tires

Changing of the Gavel: ATA Chairman Randy Guillot to Incoming Chair Sherri Brumbaugh

Conference Registration

Reduced registration rate for all attendees thanks to our registration sponsor, PrePass Safety Alliance


ATA Member




Member-Only All Access

Unlimited Registrants
From the Same Company


If you need assistance with your username and password to register online, please call ATA Registrations at (866) 821-3468 from 8:30 am - 5:30 pm ET or email us with any questions at

*New Member All Access Package: This option enables an unlimited number of employees and spouses from your company to attend for one price of $2700. The Member Company All Access Package is available for ATA members only. In the online registration process ATA members will select the member registration fee of $300 and continue to the next screen, which provides the Member Company All Access Package option at $2400 (total registration fee of $2700). Please note that registration can only be processed online, no forms are available. 

**Current Paid Registrants: If you are choosing to transfer your in-person registration fee to the virtual conference, you will need to re-register online and enter a discount code. Please email with your decision and our staff will send you the discount code. ATA staff will transfer your payment and process your request for the remaining balance. Then you will receive a confirmation verifying the transfer and your choice for the remaining balance. Please read this letter from ATA Chairman Randy Guillot for more information about your registration options. Please remember to cancel your hotel reservation directly with the Gaylord Rockies Resort if one was made.





Download the ATA MCE Virtual 2020 Mobile App to enhance your experience! Its features will help you maximize your time, be more productive and stay connected.

With the App You Can:

  • Stay organized with up-to-the-minute exhibitor, speaker, and event information
  • Receive important real-time alerts
  • Navigate the full schedule and exhibitor listings
  • Participate in live polling during some of the general sessions
  • Find attendees and connect with your colleagues
  • Stay in-the-know and join in on social media
  • Access 5k Fun Run/Walk info, Press Room, Transport Topics news coverage, and ATA Store


It's free and easy to download. The ATA MCE App is available for iPhone and Android, and a web-based version for any smartphone that has web-enabled browser capability. Click on the appropriate icon to access/download the app for your mobile device. Or visit the Apple App Store or Google Play Store for Android Phones and search for the "ATA Events" App, then select “ATA MCE 2020”.  ATA MCE Mobile App sponsored by BMO Transportation Finance.





This year ATA will be hosting a virtual exhibit hall during MCE! The MCE exhibit hall features companies from our industry’s top manufacturers and suppliers showcasing their latest products. 

More Info





Virtual 5K Fun Run/Walk 

October 23 - 25
Entry Fee- $25
Sponsored by Rolling Strong & Velociti

Even though 2020 MCE is virtual this year, we are still encouraging everyone to stay active and show your support of wellness by participating in the ATA Fourth Annual Virtual 5k Fun Run/Walk! All attendees and family members can participate in this fun activity!  Explore a new part of your neighborhood or community and join us virtually this year. Document your run with pictures and share using #5kMCE20 and #ATAmce20 on your social media networks (Facebook, LinkedIn, Twitter). This year's race is dedicated in memory of Eric Parker, an avid runner and beloved member of the ATA family, who passed away earlier this year.

Race Start

The suggested participation race dates are Friday, October 23 – Sunday, October 25. Race registrants will receive an official 2020 MCE 5k race t-shirt and printable race bib prior in the mail to race day, if registered on or before October 15. To register, add Virtual 5K Run/Walk during the registration process or for existing registrations, log-in to your current MCE registration, confirm the contact information listed, and click next. On the Customize Experience page, under ‘Additional Meeting Products’, select ‘ATA Fourth Annual Virtual 5K Fun Run/Walk’. For any login questions or assistance, contact our Registrations Department at

To kick start your running program, Rolling Strong and Velociti will be offering access to their health and wellness app for the rest of 2020. Offerings include working with a Rolling Strong Wellness Coach, nutrition, fitness, hydration and sleep tracking as well as access to training content such as blogs, podcasts and videos. All times for the race will be recorded in the Rolling Strong app.  




ATA Truck PAC Fall 2020 Sweepstakes

Sponsored by Lytx

Congratulations to the winners!
Drone: W. Tobin Cassels, Southeastern Freight Lines 
Tiffany Bracelet: Mickey Blashfield, Michigan Trucking Association
$1,000 Cash: Sherri Garner Brumbaugh, ATA First Vice Chairman, President and CEO Garner Transportation. Sherri graciously donated the money back to Truck PAC. Thank you!

Thank you all for your participation in the 2020 Fall Sweepstakes! 

Thank you to our 2020 Truck PAC Donors

Read Official Rules


No purchase, payment, or financial contribution is necessary to enter or win. A purchase, payment, or financial contribution does not increase the chances of winning. Do not participate if you do not reside in the United States or if you reside in the states of Texas, Georgia, or Minnesota. Void where prohibited or restricted by law. Subject to all applicable federal, state, and local laws and regulations. Term: Promotion is open 9/25/2020 until 10/18/2020. Contributions to Truck PAC are not tax deductible for federal income tax purposes. Contributions to Truck PAC are for political purposes. All contributions are voluntary. You may refuse to contribute without reprisal. Contributions will be screened and those from outside the restricted class (non-members) and those from individuals who have not given prior approval may be returned. An individual is free to contribute more or less than the guidelines suggest, but may not contribute more than $5,000 per calendar year. Cash contributions limited to aggregate total of $100 per person per calendar year (Jan. 1 – Dec. 31). Federal law requires political committees to report the name, address, occupation, and name of employer for each individual whose contributions aggregate in excess of $200 in a calendar year. Entry into this sweepstakes constitutes acceptance of sweepstakes rules, full official rules can be found at Odds of winning depend on number of entries distributed.